In today’s digital age, the hospitality industry is embracing technological advancements to enhance the guest experience. One such technology that has gained immense popularity is QR code. QR codes, or Quick Response codes, have been around for more than two decades but have recently gained popularity amongst hotels and resorts.
The reason being that it offers a hassle-free experience to guests and has a range of benefits for the hotel industry. With the help of QR codes, hotels can provide a touchless, contactless experience to their guests, making their stay even more comfortable. In this blog post, we will be discussing how hotels and resorts can unlock the potential of QR codes and take their guest experience to the next level.
Simplify Check-In Process
One of the significant advantages of QR codes is that it can simplify the check-in process significantly. Guests can scan the QR code at the reception to complete the check-in without any physical contact with the front desk staff. This expedited check-in process not only saves time but also reduces the risk of virus transmission during the pandemic. Moreover, QR codes can also be used for self-check-in, allowing guests to complete the check-in process remotely, making their arrival significantly more convenient.
Upgrade menu and service listings
Aside from check-in functions, QR codes can also be used to enhance the guest’s dining experience. Hotels and resorts can use QR codes to replace printed menus, reducing the spread of germs and enhancing safety. The QR code can be scanned to open a digital menu, in-room service catalogs, spa reservations, and in-room service requests. Additionally, hotels can also use QR codes to offer discounts and promotions on F&B services, providing an additional promotion lever to boost sales.
Provide relevant area information
Hotels can provide QR codes that link to local apps, area guides, and interactive maps to help guets navigate the area and discover local businesses. This can help build brand loyalty and encourage guests to stay longer by showcasing all the area has to offer.
Provide Room Amenities
QR codes can also be used for room amenities, such as in-room entertainment. It allows guests to rent movies, access music, and control room lighting using the QR code from their mobile device. Guests can also use QR codes to make requests for fresh towels, laundry services, additional pillows, or other toiletries.
Ultize for Feedback & Reviews
Lastly, QR codes are an excellent tool to get feedback from guests. By placing QR codes in strategic locations around the hotel, guests can easily scan and leave reviews about their stay. This can help hoteliers understand their strengths and weaknesses and improve the guest experience in the future. By improving customer satisfaction levels with targeted measures powered by real-time data, it helps drive overall business growth.
Conclusion
In conclusion, QR codes are becoming increasingly popular amongst hoteliers, particularly for their innovative and touchless services. With their versatility in functions, fast adoption rate, and ease of use, QR codes are undoubtedly revolutionizing the way of doing business for hotels. QR codes allow hotels to create a seamless, safe, and touchless experience that aligns with customer expectations in these trying times. Hotels that incorporate QR codes into their services can create a unique and personalized experience that will keep guests coming back. Therefore, we recommend hotels and resorts consider using QR codes to enhance their guest experience, increase efficiency, and maximize revenue.
